Change

Dated: 04/09/2018

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Things change. In the past, the role of the agent was different. What we see today in real estate models and in innovation is nothing like it was just 2 years ago. Most of the changes in the industry are driven by two things: technology and knowledge dissemination (they are related, of course. And, the company you choose has less to do with size or brick and mortar locations than ever before.

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The playing field has been leveled so companies of all sizes can achieve excellent marketing exposure if they use the best tools. The best tools make agents more nimble, more flexible and often more responsive. The days of the dominance of companies with hundreds of agents working out of one physical location are over. Agents that are well equipped with the best technology operate with great success even without moving their license to a huge brick and mortar. EXP Realty is an excellent example. 

Since I started selling homes in 2001, the rate of change has picked up every year. What we see today in real estate is the beginning of a new revolution in home sales. Traditionally, real estate was focused on an “in the field”, heavy lifting sort of marketing. It was all about connections - as it still is in many respects. But getting the word out effectively required a good network of professional agents in close physical proximity. Bigger companies were better back then. Personal relationships, company meetings and a hard copy, monthly printed "MLS" book were the biggest sources of information about listings among agents. So, the more agents working out of the company store, the better the agent to agent exposure. Sellers were willing to pay big for the endorsement and exposure of their listings by these agents. 

Back then, using a big company with many agents stationed in a key physical location did a lot to get proprieties exposed to potential buyers. As a seller, you were confident that listing with a big brick and mortar behemoth was worth the premium you would pay. Back then, newspapers, along with the always outdated monthly magazine publications, ruled the marketplace. Of course, this is no longer true. Today, listing information is easily accessible and very widely distributed. Exposure is less about who you know than it is about how to manage online marketing. 

Today marketing tools are far more powerful in the hands of the savvy agent than ever before. Marketing is still near the top of the list for reasons to hire an agent; but, it is losing ground to other reasons. Today, top reasons cited for hiring an agent include: skill in negotiations with other agents; guidance and recommendations; understanding of the local market; ability to showcase the property; and managing the process from start to finish. Are you ready to sell you home in Charleston? Call me.

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Chris DeLoach

Serving Charleston buyers and sellers since 2001 Buying a home – or selling a home – can be one of the most exciting times of your life. My goal to provide you with the best client-centered, po....

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